Carlsberg launches ground-breaking innovations to reduce plastic waste

Copenhagen, 6 September (Wednesday) - Carlsberg launches a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year - the equivalent to 60 million plastic bags.

A world first for the beer industry, the Snap Pack innovation will reduce the amount of plastic used in traditional multi-packs by up to 76%. Three years in the making, the Snap Pack is just one of Carlsberg’s sustainable packaging solutions that were announced on Wednesday 6 September 2018.

Other improvements include:

  • A switch to Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability
  • A new coating on refillable glass bottles to extend their lifespan and therefore their environmental footprint
  • New caps which remove oxygen to make the beer taste fresher for longer

It’s ‘probably the best’ occasion to sharea groundbreaking innovation, and Cee’t Heart, CEO of the Carlsberg Group, proudly presented the Snap Pack, replacing the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together.

The innovations represent the first of a series of consumer-facing manifestations of Carlsberg Group’s sustainability programme, Together Towards ZERO, which includes ambitions of a ZERO carbon footprint and ZERO water waste. They will first be applied on the flagship Carlsberg brand to drive constant reappraisal and refinement. This will further substantiate the iconic tagline of ‘Probably the Best Beer in the World´ in a meaningful way - giving consumers a great tasting beer that also helps them reduce their environmental impact.

Cees ’t Hart, CEO of the Carlsberg Group, said:

“It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.”

"We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg's Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”

Carlsberg Group’s research teams have worked closely with external partners to innovate in ways that will make a difference to both consumers and the climate.

Simon Boas Hoffmeyer, Sustainability Director at Carlsberg Group, explains:

Proving that sustainable packaging does not have to be a fairy-tale, Snap Pack is the latest in a series of packaging innovations from Carlsberg. Building on our sustainability programme, Together Towards ZERO, it is our first major initiative to directly impact the people who love Carlsberg. Ultimately, we brew great-tasting beer, but we also recognise our responsibility to operate sustainably and always strive for better. Snap Pack delivers on all fronts; it gives consumers the choice of Probably the best beer in the world and one that is also better for the environment.”

Other innovations also announced today include special inks to improve label recyclability and improved caps that remove oxygen from bottles to make the beer taste fresher for longer.

Since it was founded in 1847 by Jacob Christian Jacobsen, Carlsberg has embarked on a pursuit of brewing perfection – a journey of discovery which was started by Carlsberg’s founding fathers and continues today. From discovering how to purify yeast to make a better beer right through to inventing the pH scale, and the new Snap Pack is just one example of the company’s pursuit of finding new ways to make "Probably the best beer in the world" even better.

To accelerate the implementation of its sustainability ambitions, Carlsberg will do the strategic partnership on sustainable issues and their impact on both the environment and the world’s natural resources.  


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