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“Find your Fun” at Mingalabar Festival Yangon

This 3-days city-scale festival (2-4 Dec 2016) aimed to giving back the city of Yangon to its inhabitants through a set of artistic performances in the heart of the city. Following the parade of two giant puppets, more than a hundred French and Myanmar artists presented performances and live shows (concerts, street art, video mapping, fireworks, dance etc) in three key locations of the Yangon city.

Tuborg beer has a long-standing tradition of supporting fun and musical events in many countries around the world, and this time supported “Mingalabar festival” in Yangon, Myanmar. This 3-days city-scale festival (2-4 Dec 2016) aimed to giving back the city of Yangon to its inhabitants through a set of artistic performances in the heart of the city. Following the parade of two giant puppets, more than a hundred French and Myanmar artists presented performances and live shows (concerts, street art, video mapping, fireworks, dance etc) in three key locations of the Yangon city.

Tuborg activated the event with the slogan “Find your Fun” and provided platform for the people to find the fun and express their passion freely through music. Multiple activities such as Tuborg “Bullet time” photo booth that created a tremendous excitement and mesmerized the youths created a lot of buzz and posting in social media. The Tuborg Wheel of Fortune engaged lively with all the participants who needed to have some performance before they win the prizes. Tuborg Fans had written plauded notes on Tuborg’s writing panel to reveal their entire experience of “Finding the Fun”. The impact was easy to judge with the long queue at both activity areas. The consumers thoroughly enjoyed cool crisp Tuborg served though the Tuborg counters in all venues during the three day festivals.

Tuborg Facebook page has also garnered 35000 more likes and over 3millions interaction during Festival period. To make the buzz loud and clear, Tuborg have conducted the photo contest and rewarded the winner. Entire event allowed Tuborg to receive an excellent media coverage from the national major media likes MRTV-4, MNTV, Shwe FM, Bagan FM, The Myanmar Times, Mittzima and the Irrawaddy news.