What is Responsible Drinking in Carlsberg

In the Carlsberg Group, we are proud of our beers. They stand at the heart of the moments that bring people together. Irresponsible drinking, however, can turn those positive moments into the opposite. Carlsberg Group have responsibilities as a company and as individuals to prevent alcohol related harm. Issues such as underage drinking, drink driving, and alcohol misuse are a constant challenge in all the markets in which we operate. We have set out a vision for a society with ZERO irresponsible drinking.

"Responsible drinking means more than just limiting yourself to a certain number of drinks. It also means not getting drunk and not letting alcohol control your life or your relationships."