Between the years 1968-1981, Carlsberg increases its international focus by opening up breweries in various parts of the world. The first overseas brewery opens in 1968. In 1972, 1974 and 1981, Carlsberg opens up breweries in Malaysia, the UK and Hong Kong, respectively.
In the period after 1976, sales of Carlsberg and Tuborg outside Denmark exceed domestic sales by far. The success of Carlsberg and Tuborg's products in all parts of the world is attributed to the quality consciousness, the know-how and the technological proficiency.
Carlsberg's international presence continues to grow in the 1990s as the company increases the degree of ownership or acquires new shareholdings in breweries in Portugal, Sweden, Italy, Vietnam, China, Poland, Latvia and Croatia.