What are cookies?

Cookies are small data files, in the form of text and/or numbers, which are saved on your computer, or any other device with an internet browser, by a website so that your device can be recognised next time you access the site. This is done the first time you visit the site. Cookies can be used for a variety of purposes but are generally used to ensure a website works efficiently and to gather/store information about users' online preferences.  In other words, cookies make using the internet easier because users don't have to start from the beginning every time. Cookies are passive files and cannot spread computer viruses or other malware. 

Websites use information collected via cookies to remember user information and preferences, such as the contents of a shopping cart, whether the user is logged on, how the website is used etc.. Cookies are usually deleted automatically when you close your browser (‘session’ cookies). However, cookies may also be set to expire on a certain date, so that data is retained for a specific period of time (‘persistent’ cookies). Persistent cookies are typically stored on your hard disk. There is also a distinction between first-party cookies (those set by the website the user visits) and third-party cookies (those set by a third party with embedded links on the website the user visits). Third-party cookies are normally set by web analysis programs, advertisers, etc and make it possible, inter alia, to target marketing. 

How we use cookies

We use cookies to continually improve and update our site and to provide you with the best possible user experience. The information we collect is anonymous and we cannot link data collected through cookies with other information about you. Only Carlsberg Group and our technical partner Carlsberg IT have access to the information. 

In order to continuously improve the content and services on our site, we collect anonymised statistics on an ongoing basis. We use Google Analytics cookies to analyse your use of our site and to create statistics on site usage. This helps us to identify any anomalies and improve your overall experience on our site. Google Analytics cookies contain a randomly generated ID used to recognise your browser when you read a page. They contain no personal information and are used only for web analysis.

You can read more about Google Analytics cookies at How Google Analytics Uses Cookies.

How to avoid cookies

We hope that you will allow cookies so that you get the best possible experience using our site.  But, by changing the appropriate settings in your browser, you can reject cookies and/or configure your browser so that you receive a warning before a cookie is stored. However, please note that if you reject cookies you may lose some functionality and you may not be able to use our site to its full extent.

If you do not wish to receive cookies from our site, you can (in most browsers) go to internet options / advanced cookie settings and add our site to the list of websites from which you want to block cookies. You can also delete individual cookies or all cookies that your browser has saved.

Guidelines from the most common browsers: 

Delete cookies on Microsoft Internet Explorer. 

Delete cookies on Mozilla Firefox browser

Delete cookies on Google Chrome browser 

Delete cookies on Opera browser 

Delete flash cookies (for all browsers) 

How do I avoid Google Analytics cookies and registration of my visit