Carlsberg Myanmar is implementing a campaign to raise awareness on responsible drinking practices and the company aims to engage up to one million people in two major cities, Yangon and Mandalay, during one-month campaign period.
Mandalay, Myanmar, September 29th, 2019 – Carlsberg Myanmar, one of the leading brewers in Myanmar, is implementing a campaign to raise awareness on responsible drinking practices and the company aims to engage up to one million people in two major cities, Yangon and Mandalay, during one-month campaign period. The company has committed towards “ZERO Irresponsible Drinking” in line with its sustainability program: “Together Towards Zero”.
Together Towards Zero, which is the Carlsberg Group’s ambitious sustainability programme, consists four objectives: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and a ZERO accidents culture.
To promote the responsible drinking practices, the company has made a number of efforts including two public roadshows in Yangon and Mandalay for marking the “Global Beer Responsibility Day” and partnering with Grab to educate both drivers and passengers on responsible drinking behaviors through short videos, and last but not least, delivering the message through social influencers as well as famous singers on social media and event platforms.
The Global Beer Responsibility Day Celebration, presented by Tuborg, which is a world-famous beer brand manufactured by Carlsberg Myanmar, was held in Yangon on September 22nd and in Mandalay on September 29th respectively. At these roadshows, the company educates about the impact of drunk driving through fascinating games such as a quiz and a virtual reality experience as well as a debate on social drinking featuring four prominent social influencers. I Mandalay, the company invited famous singer Han Nay Tar to share his responsible drinking practices.
Besides these events, Carlsberg Myanmar recently partnered with Grab, Southeast Asia’s leading Offline-to-Online (O2O) platform, to educate both drivers and passengers on responsible drinking practices with short videos.
Mr Christoph Vavrik, the Managing Director of Carlsberg Myanmar, said “This year, we focus on drunk driving as Myanmar has the second-highest death toll in road traffic accidents in Southeast Asia and we found that drunk driving is one of the major issues for road traffic accidents. We will continue our efforts to combat drunk driving and promoting responsible drinking practices through different campaigns and various initiatives. We feel that we are responsible to contribute back to the society as a responsible business.”
In addition, Carlsberg Myanmar has a plan to disseminate educational information on road traffic safety and promote responsible drinking behaviours among its employees and customers in coming months.
About the Global Beer Responsibility Day
The Carlsberg Group, along with other global brewers, brewery associations and business partners, celebrates the 5th annual Global Beer Responsibility Day (GBRD) – a worldwide effort to promote the responsible consumption of beer.
On this day, global brewers and many other local partners will focus on reducing the harmful use of alcohol and promoting responsible drinking. This initiative is part of Carlsberg’s year-round efforts in this area and involves activities to combat drink driving, tackle underage drinking as well as to encourage a healthier consumption culture.
As part of its sustainability programme, Carlsberg aims to see continuous reduction in irresponsible drinking across all its markets in support of the World Health Organization’s (WHO) objective to reduce harmful drinking, Sustainable Development Goal #3 - to ensure healthy lives and promote well-being.
On September 20th 2019 and onwards some Carlsberg markets will continue dedicated activities that proved successful in previous years, whilst others will launch new exciting initiatives.
About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Its flagship brand – Carlsberg – is one of the best-known beer brands in the world. Around 41,000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. Find out more at www.carlsberggroup.com.
For media inquiries, please contact:
Kyaw Zin Htun
Head, Corporate Affairs
Myanmar Carlsberg Co., Ltd.
Mobile: (95) 9 969 606 509
Email: [email protected]