Tuborg announced the signing of the celebrated singer/songwriter Wai La as its new brand ambassador.
Yangon, Myanmar, September 4th 2020– Tuborg, one of Myanmar’s most loved beer brands, is delighted to announce the signing of the celebrated singer/songwriter Wai La as its new brand ambassador.
Wai La will be promoting non-stoppable fun with New Tuborg Strong in various campaigns towards millions of audiences across Myanmar through surprise and innovative activities on different platforms.
New Tuborg Strong delivers a malty aroma, full body, smooth and highly drinkable premium lager with 6.1% alcohol. Brewed with the unique recipe, using the high-quality ingredients and European technology, it is available in 330ml cans and 640ml bottles.
Ma Nyein Nyein Soe, brand manager of Tuborg, said: “Tuborg and Wai La shared the same value and perspective of delivering fun and bringing the best music to the audience. We both have the same mission to deliver more fun and encourage the audiences to explore new experiences to get more fun.”
Upon being appointed as Tuborg’s new brand ambassador, Wai La said: “I am thrilled to collaborate with a world-famous beer brand “Tuborg”, and I am looking forward to my brand ambassador journey ahead with much excitement. Since we pledge to bring more fun for the years ahead, please watch out to our activities.”
As the first activity, a web commercial of Tuborg Strong featured by Wai La will be broadcasted online on early September at the official Facebook page of Tuborg, he added.
About Tuborg Music Festival
Tuborg is a well-known European brand established in 1873 in Denmark, and then it was launched to Myanmar in 2016. As the mission of Tuborg is to bring fun to everyone’s life, it uses music as platform to inspire people to explore new experiences and get more fun. “Tuborg Music Festival” was built to give Myanmar people new music experiences, introduced in 2018 and celebrates in Yangon and Mandalay every year
For media inquiries, please contact:
Kyaw Zin Htun, Head of Corporate Affairs
Myanmar Carlsberg Co., Ltd.
Level 13 & 14, Kantharyar Centre – Office Tower
Corner of Kan Yeik Thar Road & U Aung Myat Road
Mingalar Taung Nyunt Township,
Yangon, Myanmar
Mobile: 09-952 000 838